Fans Lose Trousers To Gain Entry

This is so over the top my first response was it must be a hoax but it seems to be real. Atheists, or even so-called religious people, who are so arthacentric, so obsessed with economics, with amassing unnecessary wealth for sense gratification, are ruining everything, IMHO.

Soccer is a game, meant for exercise and clean fun for kids. The type of mentality that leads to actions like this is seriously out of balance. Don’t these big companies understand what heartless fools they come off as being?

Short Version at BBC News

"Football's governing body has explained why up to 1,000 Dutch fans watched a World Cup tie wearing no trousers.

Around 1,000 fans arrived for the Ivory Coast tie in their traditional bright orange trousers - but bearing the logo and name of a Dutch brewery.

To protect the rights of the official beer they were denied entry, so the male fans promptly removed the trousers and watched the game in underpants.

Fifa said an attempt at an "ambush" publicity campaign was not allowed.

Fifteen major companies have paid up to $50m (£27m) each for the right to be official partners at this World Cup.

The American firm Anheuser Busch, which makes Budweiser, won the exclusive right to promote and sell its beverage in the stadiums and other venues.

There has been a wider resentment in Germany that a US brewery has the exclusive rights in a country which prides itself on the quality of its beer and has very strict laws governing its composition."

More In Depth Story at Guardian Unlimited